The FairWild Standard as a tool for conserving life-saving medicinal plants under threat


An estimated 60,000 Medicinal and Aromatic Plants (MAPs) species are used globally for their medicinal properties alone. Wild harvest and trade provides a critical source of income, particularly for the rural poor in developing countries. It underpins production of numerous traditional medicines, pharmaceuticals, cosmetics, food and other products. Annual international trade in pharmaceutical plants alone averages half a million tonnes, and was valued at over $2 billion in 2012, with nearly half exported from Asia. Wild plants make a significant contribution to Asian economies. As many as one-fifth of all plant species are threatened with extinction, with MAP populations around the world declining due to over-harvest. This is of particular concern for livelihoods and businesses in developing countries, where reliance on MAPs is high, human populations and environmental pressures are increasing, and enforcement of environmental controls is low.

In response to this global problem, TRAFFIC – a key partner of the Biodiversity and Community Health (BaCH) Initiative – along with WWF, IUCN, the German Federal Agency for Nature Conservation (BfN) and others developed the FairWild Standard. It provides guidance on sustainable and equitable sourcing of wild plant products. The Standard and guidance tools are now being used by industry to improve product-sourcing guidelines, by governments to design harvest and trade controls, by communities in their management systems, and by intergovernmental agreements such as the Convention on Biological Diversity (CBD).


Read more about ways on how the FairWild Standard can be used for sustainable conservation of medicinal plants under threat in a recent article by the Deutsche Welle here

Learn more about TRAFFIC’s work on promoting the use of the FairWild Standard here

2014 Sustainability Champion Award through the FairWild Standard


The Biodiversity and Community Health (BaCH) Initiative’s partner TRAFFIC along with other partners of the FairWild Foundation developed the FairWild Standard – a pioneering tool to promote biodiversity conservation through sustainable use. The certification system is applied globally to assess the harvest and trade of wild medicinal plants and ensure a sustainable and fair management. More and more pioneering companies such as Pukka Herbs Ltd. focusing on ethical and sustainable practice are sourcing FairWild-certified wild plant ingredients and helping to shape ethical consumerism. That lead Pukka Herbs Ltd. to become a winner at the 2014 2degrees Sustainable Business Champions awards.

Learn more about the award and TRAFFIC’s involvement here. Read more about the FairWild Standard’s genesis here.


Promoting fair and sustainable harvest, collection and trade of medicinal plants around the globe


TRAFFIC is a founding member of the FairWild Foundation, a pioneering organisation which developed the FairWild Standard as a certification system assessing the harvest and trade of wild medicinal plants and ensuring a sustainable and fair management. The FairWild Standard is being applied throughout the globe. Find out more about the Biodiversity and Community Health (BaCH) Initiative’s partner’s engagement in innovative projects here. Read more about the FairWild Standard’s genesis here.

Sharing the FairWild story


The Biodiversity and Community Health (BaCH) Initiative’s partner TRAFFIC jointly with other organisations is doing tremendous work on promoting the FairWild Standard. Read more about the FairWild Foundation’s work on spreading the word during the most important organic trade fair – the BioFach in Nuremberg, Germany here.

Sustainable harvesting of medicinal plants in South India

Learn more about the Standard for wild collection of aromatic plants (ISSC-MAP) and its application around the globe. The Biodiversity and Community Health (BaCH) Initiative’s partners TRAFFIC India and FRLHT jointly implemented the approach in Karnataka, southern India. The ISSC-MAP is now merged with the FairWild Standard. Learn more about the FairWild Standard here.

Building a sustainable wild collection system through accountability & fair trade





The Biodiversity and Community Health (BaCH) Initiative’s partner TRAFFIC supported by the German Federal Agency for Nature Conservation (BfN)WWF, and the International Union for Conservation of Nature (IUCN) addressed issues around sustainability in the wild collection system through the International Standard for Sustainable Wild Collection of Medicinal and Aromatic Plants (ISSC-MAP). This standard is now part of the FairWild Standard and defines guidelines and provides tools to collectors, producers and decision makers for the planning and implementation of a sustainable resource management system based on the Good Agricultural and Collection Practices (GACP). It ultimately aims to ensure sustainability in the wild collection system, thus guaranteeing a constant and reliable supply of raw materials to industry and traders. Read more about how ISSC-MAP became part of the FairWild Foundation‘s work promoting the FairWild Standard and certification system for the sustainable management and collection of wild plants here.