The Biodiversity and Community Health (BaCH) Initiative’s partner TRAFFIC along with other partners of the FairWild Foundation developed the FairWild Standard – a pioneering tool to promote biodiversity conservation through sustainable use. The certification system is applied globally to assess the harvest and trade of wild medicinal plants and ensure a sustainable and fair management. More and more pioneering companies such as Pukka Herbs Ltd. focusing on ethical and sustainable practice are sourcing FairWild-certified wild plant ingredients and helping to shape ethical consumerism. That lead Pukka Herbs Ltd. to become a winner at the 2014 2degrees Sustainable Business Champions awards.
TRAFFIC is a founding member of the FairWild Foundation, a pioneering organisation which developed the FairWild Standard as a certification system assessing the harvest and trade of wild medicinal plants and ensuring a sustainable and fair management. The FairWild Standard is being applied throughout the globe. Find out more about the Biodiversity and Community Health (BaCH) Initiative’s partner’s engagement in innovative projects here. Read more about the FairWild Standard’s genesis here.
The Biodiversity and Community Health (BaCH) Initiative’s partner TRAFFIC jointly with other organisations is doing tremendous work on promoting the FairWild Standard. Read more about the FairWild Foundation’s work on spreading the word during the most important organic trade fair – the BioFach in Nuremberg, Germany here.